Spotlight: Abandonment Issues: Leverage Software Performance Engineering to ensure your online and mobile business

Online and mobile sites are not just mission critical to the brand, they’ve become mandatory for the success of the business itself. Retailers are actively engaged in driving traffic to the web site with special sales, limited events, back to school campaigns; all driven by emails delivered directly to their registered customers. These are large marketing campaigns designed to increase sales through your web site. Black Friday is the best known example of this trend.

Online transactions must be fast and provide a consistent experience for the customer, otherwise users will abandon the site and go to a competitor. How long should it take a customer to go to your web site and complete an order? The experience must be streamlined and the experience rewarding. There are several key components to the experience; usability, workflow, and response time. A cumbersome workflow can cause the customer to abandon the transaction, and a long response time will cause the customer to abandon the transaction. The customers experience can range from satisfied, to tolerating and finally frustrated. Once a customer is frustrated, they will almost always abandon the transaction.

Collaborative’s software performance engineering team can bring their expertise to help your online and mobile business meet its goals for performance, scalability and stability. This allows your team and your scarce resources to stay focused on designing and build the application. We work hand in hand with your development teams to transfer application knowledge, allowing us to operate more independently. We also provide best practices and guidelines for designing and developing online and mobile sites to provide your customers with an outstanding experience, resulting in your business success.